Turning experience into practical action for your business.

With 13 years of experience in FMCG and retail—including leadership roles at Unilever and Philip Morris International—I support businesses, founders, and teams in turning ideas, challenges, and opportunities into clear, workable plans.

My approach combines strategic thinking with real-world execution. I bring experience across business development, commercial strategy, customer experience, marketing, project delivery, team capability building, and business transformation.

Whether you are starting something new, improving an existing process, developing your people, or looking for an experienced outside perspective, I offer practical, people-centred support tailored to your business context.

What I Can Support You With

  • Business development: Exploring opportunities, strengthening commercial plans, distributor or partner relationships, trade terms, and joint business planning.

  • Project & change management: Turning complex initiatives into clear actions—from system implementation and migration to route-to-market development and digital transformation.

  • Customer experience & CRM: Improving customer-care operations, customer journeys, retention, consumer insights, and relationship management.

  • Marketing & brand growth: Brand-launch support, consumer acquisition and retention programmes, content direction, and customer-focused marketing thinking.

  • Leadership & team development: Leadership training, sales coaching, capability building, facilitation, and creating learning experiences that support performance and growth.

  • Events & experiences: Planning and delivering engaging conferences, workshops, retreats, and team events with purpose and structure.

  • Fresh perspective: A thoughtful, experienced sounding board when you need to step back, clarify priorities, or make an important business decision.

How We Can Work Together

I offer flexible support based on what you need—from a focused consultation to a longer project, workshop, or advisory partnership.

  • One-off consultation: For a specific challenge, decision, or idea you would like to explore.

  • Project-based support: For defined work such as business planning, customer-experience improvements, team training, events, or change initiatives.

  • Workshops & facilitation: For leadership, sales, personal development, design thinking, or team alignment.

  • Ongoing advisory: For founders or leaders who value regular strategic input and accountability.

Odytide founder presenting a workshop on stage in front of projected presentation slides

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.